Max Murciano
I build products that make complicated things feel simple, with a focus on AI and the people who use it every day.
Get in touch
I'm Max, an entrepreneur based in Miami. I love the moment an idea stops being a slide and becomes something real people rely on.
For me, building a company is a craft: listening closely, shipping, learning, and doing it again a little better each time. I'm drawn to problems where technology can give people back time and clarity, and I care as much about how a product feels as what it does.
Today that means co-founding Simplicity and building AI for real estate. Tomorrow it will mean whatever problem is most worth solving, built with the same care.
Featured
I spearheaded the initiative within Simplicity that signed a government deal, making Simplicity an official tourism partner of Mexico.
For Mexico, we built Explore Mexico: an all-in-one booking engine for hotels, restaurants, attractions and eSIM that creates a customized travel itinerary for each guest. It launches later this year at international airports throughout Mexico.
Co-Founder & Partner
Simplicity builds AI products for real estate. Our flagship is Sara AI, a white-label AI assistant that brokerages give to their agents, so they can spend less time on busywork and more time with clients.
sarabroker.com →Official Tourism Partner of Mexico
An all-in-one booking engine for hotels, restaurants, attractions and eSIM that builds a customized travel itinerary for each guest. Launching later this year at international airports throughout Mexico.
See the partnership →Next
I'm always exploring new ideas at the intersection of AI, product, and entrepreneurship. Future ventures will live here.
The best AI disappears into the work. It should feel less like a tool you operate and more like a teammate who's always ready.
Simple is hard. Every feature you don't ship is a decision, and the good ones make the product feel inevitable.
Start before you feel ready, stay close to the people you serve, and let conviction and curiosity pull in the same direction.
Miami is home, and it's a city still writing its story.
I'm active in Miami's community and in its cultural and civic life, because the places we build in deserve builders who show up for them. The energy here, its mix of cultures, ambition, and openness, shapes how I think about work and about what's possible.
Building something, thinking about something, or just want to say hello? I'd love to hear from you.